Skip to content
PixelSunset

Brand room

A sunset you can build with.

The PixelSunset identity system, in the open: marks, palette, type, and the motion rules every build follows. It's the same system we design for clients, shown working.

Living identity

Test the signal in motion.

PixelSunset

mark · night · motion take 1

Marks

Pixels, sunset, Sonoran ridge.

Primary mark preview

Primary mark

A pixel sun settling behind a stepped Sonoran ridge, with one mint calibration star in motion.

SVG
App tile preview

App tile

The mark on its graphite tile for avatars, app icons, and socials.

SVG
Mono · paper preview

Mono · paper

Single color for dark grounds; the ridge and contour retain the landscape silhouette.

SVG
Mono · ink preview

Mono · ink

Single color for light grounds, print, and engraving.

SVG
Lockup · dark preview

Lockup · dark

Mark, wordmark, and tagline with fully outlined type; no font dependency.

SVG
Lockup · light preview

Lockup · light

The same lockup set in ink for light grounds and documents.

SVG

Palette

Warm heat on cold graphite.

Midnight Graphite

Foundation surface

Deep Interface

Panels and cards

Solar Gold

Kickers, price signals

Ember Orange

Gradient midpoint

Sunset Coral

Primary action energy

Ion Cyan

Focus, links, accents

Signal Mint

Success and live states

Warm Paper

Type on dark

Type

Tight, modern, confident.

Display · Space Grotesk

Set attention in motion.

Headlines, numbers, and anything that should feel engineered. Weight 700, tight leading, generous size jumps.

Body · Inter

Interface copy, narratives, and forms. Readable at speed, quiet enough to let the display voice lead, sturdy from captions to ledes.

Weights 400-800. Line height 1.6-1.8 for prose, 1.2 for labels. Uppercase labels use weight and color, never squeezed spacing.

Telemetry · IBM Plex Mono

SCOPE ONLINE / 04

Status, evidence labels, pricing signals, and interface readouts. Technical without becoming cold or visually noisy.

Weights 400-700. Reserved for data and orientation, with a practical minimum size on every viewport.

Motion rules

Motion that impresses without distracting.

01

Motion means something or it doesn't ship

Every animation either directs attention, explains a relationship, or rewards intent. Decoration alone doesn't clear the bar.

02

One signature moment per page

The voxel sun owns the hero. Everything else stays quiet so the moment keeps its gravity.

03

Cinema never touches the transaction

Forms, prices, and CTAs stay still and instant. Theater builds desire; clarity closes.

04

Reduced motion is a first-class render

prefers-reduced-motion gets a composed static frame, not a broken animation or a blank space.

Interface application

The identity has to survive a real interface.

Color roles, type hierarchy, and motion behavior are shown in context before they become a handoff document.

Want an identity system this considered?

Every Orbit Build ships with its own brand room: marks, palette, type, and motion rules your whole team can build with.

Not ready to talk? Run your own launch estimate. No email, no cookies.